In this post, we’ll define keyword research, explain why it’s important, discuss how to conduct your SEO (Search Engine Optimization) strategy and explain how to choose the best keywords for your website. We’ll also discuss how to search websites effectively for relevant keywords.

Table of Contents

What is a website search for keywords?

A website search, also called a site search, is an approach to finding specific content or topics on a website. You commonly conduct it as part of your keyword research process to identify relevant keywords your competitors use. You can find keyword ideas worth targeting by analyzing search engines and the terms they rank for.  You commonly conduct it as part of your keyword research process to identify relevant keywords your competitors use.

You can use Google search operators to find pages containing specific keywords or narrow your search to particular web pages. Narrowing your search can help you identify the keywords your audience or competitors are targeting.

Why is keyword research necessary?

Keyword research helps you find the right words and phrases to use in your content so it ranks higher in search engine results pages (SERPs). It shows you what people are searching for, making creating content that matches their needs more leisurely. Using the proper and related keywords can attract more visitors to your site and improve your chances of being found online. Tools like Google Search Console and keyword research tools can help you identify ideas and track how well you rank for relevant keywords.

How To Search Keywords On A Website

Searching for keywords on a website is essential, especially when finding specific information quickly. Here’s a beginner’s guide to help you search for keywords on a website using different methods:

1. Using Your Browser’s Built-In Search Feature

Most modern web browsers have a built-in search feature that allows you to find organic keywords on a web page. Here’s how to use it:

Steps for Chrome, Firefox, Safari, and Edge:

A. Open the Website: Navigate to the webpage where you want to search for keywords.
B. Activate the Search Bar:
a. Windows: Press Ctrl + F
b. Mac: Press Command + F
C. Enter the Keyword: A small search box will appear, usually at the top or bottom of your browser. Type the keyword or phrase you want to search for.
D. Navigate through Results: The browser will highlight the instances of the keyword on the page. You can use the arrows in the search bar to move between each keyword occurrence.

Pro Tip: If the page has many results, browsers often display the number of occurrences (e.g., “5 of 20” for 5 out of 20 results).

2. Using Google Search (Site-Specific Search)

If you want to search for a keyword across an entire website, Google offers a simple way to do so using the site operator.

Steps for Site-Specific Search on Google:
A. Go to Google: Open Google
B. Enter Your Search: In the search bar, type:

Replace “example.com” with the website you want to search and “keyword” with the word or phrase you want.
C. View Results: Google will show pages from that website that have the keyword. For example, to search for “vacation packages” on Expedia, type:

3. Using Advanced Search Tools

Some websites have search tools that let you filter results by category or date, making it easier to find what you’re looking for.

Here’s how to use advanced search:
A. Find the Search Bar: The search bar is at the top of the homepage or in the menu.
B. Use Filters: After typing in your keyword, you may see options to narrow your search by category, date, or other criteria.
C. Check the Results: Go through the results to find the most relevant page.

4. Using Browser Extensions (For Frequent Searches)

If you often search for keywords on different websites, browser extensions can help make it easier. Tools like Search Bar for Chrome or Search Results Filter for Firefox let you search keywords faster across multiple sites.

Here’s how to use them:
A. Install the Extension: Go to your browser’s extension store and search for a tool that helps with keyword searches.
B. Set It Up: Follow the instructions to set up and customize the extension.
C. Search with the Extension: Use the extension to search keywords across different websites or specific ones more easily.

5. Using Site-Specific Shortcuts

Some websites have special search tools that help you quickly find what you want. For example, Wikipedia has a “Search” box on the left, and Amazon lets you filter products by category.
Steps:
A. Look for search boxes or filters on the site.
B. Type your keyword and use any filters to narrow down the results.

How to Find and Choose Keywords for Your Website

1. Think Like Your Audience: Consider what words people might use to find your website.
2. Use Keyword Tools: Use tools like Google Keyword Planner to find popular keywords.
3. Check Competitors: See what keywords your competitors are using.
4. Focus on Relevance: Choose keywords that match your content.
5. Look for Low Competition: Pick keywords that aren’t too hard to rank for.
6. Use Long-Tail Keywords: These longer phrases are less competitive and more specific.
7. Analyze and Adjust: Regularly check and update your keywords for better results.


These steps will help you find keywords to attract the right audience.

Best Keywords for SEO

There’s no single ‘best’ keyword — it’s about finding the ones your audience is searching for the most. Your job is to create a strategy that helps you rank your pages and drive traffic.

The keywords for your SEO strategy should balance relevance, authority, and search volume. Look for highly searched keywords and ones you can realistically compete for based on your competition and ability to create great content around them.

Now that you have a list of keywords

You’re ready to start creating content focused on the right topics for your business, which will bring both short-term and long-term benefits.

Remember to review your keyword list regularly — every few months is a good idea, but some businesses do it even more often. As your site gains more authority, you can target even more keywords.

And keep in mind that building a strong SEO strategy takes time.  Kalepp says, “It takes a while to see results when you’re just starting. Just know that it’s a process.”

Conclusion

Searching for keywords on other websites is an essential aspect of your content strategy and should be done regularly. Site search methods can help you track your content and SEO performance while gaining insights into your competitors’ strategies. These techniques are quick and easy to implement but can significantly boost your website’s growth.