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Search Engine Optimization – SEO

Optimizing Content for Search Intent

An individual’s search intent is the reason/purpose behind their online search. Are they looking to buy a new car and want reviews or are they looking up information on a topic or are they just trying to find the average weight of a panda bear (which is roughly 200lbs)? Knowing the types of intent is […]
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SEO: What is it and how does it work?

If you have ever looked into marketing you have probably heard people refer to something called SEO, but what is it? Simply put SEO or Search Engine Optimization is the process of improving where a website ranks in the results of a search engine query. Having better SEO means having your company’s website appear higher […]
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