January 2, 2025

What Technical SEO Issue Can You Solve With An SSL Certificate?

An SSL certificate addresses a critical website security issue, significantly impacting your SEO (search engine optimization) performance. Without SSL, your website may be flagged as “not secure,” undermining user trust and potentially leading to a decline in search engine rankings. Google has confirmed that SSL is a ranking factor, giving secure websites a slight SEO […]

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Why Would a Business Want to Develop a Marketing Strategy?

An effective marketing strategy is a roadmap for businesses to achieve their goals and connect with their audience. It ensures cohesive efforts that drive growth and establish a competitive edge. A marketing strategy is the backbone of a business’s success. It provides clarity and direction for its marketing efforts and answers the essential question: Why

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